Amazon Prime Gaming is such a weird mess that it makes getting free games stressful

There should be no easier draw in this hobby than a free game. So why is it so hard to feel good about Amazon Prime Gaming? 

With multiple games to claim per month, on top of goodies for a load of live service games—all included as part of the Amazon Prime subscription half the world already has—it should be an easy slam dunk. But half the gamers I know don’t even seem to be aware it’s a thing, and whenever I actually redeem the games on offer, I’m left more baffled than pleased.